Zero to Capper Keller Williams

Step Four · Step 4 of 4

Don't listen for real estate. Listen for Change

Your database isn't a list of people to sell houses to. It's a network of people whose lives are constantly changing.

The Three Questions

Tap a question to open it. One conversation, three levels of listening.

What is changing in their life? Listen for the 5 Ds and other events that can create a real estate need. The point isn't to ask, “Do you know anyone looking to buy or sell?” It's to understand what is actually happening in their world.

Death: estate, inherited propertyDivorce: a household becomes twoDiamonds: engagement, marriage, moving inDiapers: new baby, need more spaceDiplomas: school change, college, empty nest

Conversations per Quarter

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Your database target with full contact info

Conversations per Day

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What your staggered SmartPlans deliver daily

Your database isn't a list of people to sell houses to. It's a network of people whose lives are constantly changing. Your job is to listen well enough to recognize when real estate can be part of what's next.

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